I was in one of my favourite restaurants in New York the other week, and got to talking to the waiter, a young chap called Jim, about his decision to start a new business. He was planning a private catering company and was keen to tell me his master plan - albeit in the time it took to pay the bill.So, I asked Jim, if he had bought a domain name?
Jim looked puzzled. Why did he need a domain name - he wasn't planning a website? He'd cross that path when he had to, but for now he couldn't see the need.
Big mistake Jim, I told him. A domain name is as important as his company name and carves out a place for his business in cyberspace. His company name gives him a formal identity in the real world, but he won't exist in the virtual world of the Internet without first registering a domain name!
And a domain name takes only a few minutes to search and register with one of the many service providers and costs only a few bucks. Leave the registrati
on process too long and there's the possibility that the name you want to register may get taken by someone else, or worse a competitor.
One of the first domain names you need to register should be based on your business name. So, 'Joes Plumbing' might translate into 'joesplumbing.com' or 'joes-plumbing.com'. The .com part is called the top level domain (TLD) and use to denote a commercial usage; the term 'joesplumbing' or 'joes-plumbing' is technically called the second-level domain and usually refers to the organization.
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