Your Domain Name - How Important it Really is For Your Website

One of the most important steps in creating your website is to choose a Domain Name.

A Domain Name is the address of your website on the Internet. It consists of up to 67 basic characters. You can't use any special characters, e.g. #, &, etc. in your Domain Name, only letters and numbers. You can, however, use underscores and hyphens to separate the words.

Your Domain Name should be relatively short (three words or less) and also be easy to remember and spell. Imagine trying to find the following website on the Internet: rememberpetsthebeststoreontheinternet.com. This looks like a long version of some of the vanity license plates on cars - and you know how hard they are to decipher! If you use a long Domain Name, your visitors will have to really look hard to determine what your name really is.

It is a good idea to actually spell certain Domain Name words that people will use to search for your website. For example, if you want your domain name to be 'happiness through candy.com', you have a better chance of getting traffic by using the word 'through' rather than 'thru'.

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